BASF has traded in China
since 1885. Today, it is one of the leading foreign investors
in the Chinese chemical industry and employs approximately
6,300 people here. The company currently operates 19 wholly
owned subsidiaries and 10 joint ventures in Greater China. In
2008, BASF achieved sales of about €4.2 billion in Greater
China. BASF started its first subsidiary in Hong Kong, BASF
China Ltd., in 1982. This company is responsible for sales,
marketing and distribution of imported and locally
manufactured products in Hong Kong and China. The holding
company, BASF (China) Co., Ltd. was founded in 1996 to
integrate all BASF operations in China. It acts as sales agent
and distributor, as well as a corporate service provider for
joint ventures. Across the straits, BASF started doing
business in Taiwan over half a century ago. BASF Taiwan Ltd.
was established in 1969. BASF's core businesses in Greater
China include petrochemicals, polymer dispersions,
polystyrene, polyurethanes, engineering plastics, coatings,
performance products for the textile and leather industries,
intermediates, catalysts, and construction
chemicals.
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